CellPoint Digital Appointed by Virgin Atlantic and Holidays as Payment Partner

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Benzinga
By Business Wire

CellPoint Digital signs deal with holiday giant to implement its innovative payment orchestration platform

CellPoint Digital, a leading global provider of Digital Commerce and Payment Orchestration solutions, today announces a new partnership with Virgin Atlantic and Virgin Holidays.

The airline and holiday package provider will use CellPoint Digital's full payment orchestration platform to seamlessly integrate new payment methods, new acquirers and stored card facilities, enabling reduced costs, increased acceptance rates and a better customer experience.

By orchestrating payments across regions and payment methods, CellPoint Digital's innovative platform allows merchants to adopt a multi-acquirer payments model that opens new opportunities for growth. It also helps increase top-line revenue utilising intelligent routing, increasing authorisations, and providing system uptime transparency, and reduces the operation cost of accepting cross border payments.

News of the Virgin deal comes after a series of investments by Toscafund and Penta Capital into CellPoint Digital, which brings their total investment to more than $56M.

Yasin Demir, head of distribution and payments at Virgin Atlantic, added: We identified CellPoint Digital as specialists in payment orchestration, providing a unique and innovated mind set towards the airline payments ecosystem. Its offering aligns perfectly with our plans to add multiple new acquirers and payment methods and we are looking forward to working with them in the coming months and beyond.

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