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TaskUs Expands European Operations with Acquisition of heloo

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Benzinga
By Globe Newswire

NEW BRAUNFELS, Texas, April 19, 2024 (GLOBE NEWSWIRE) -- TaskUs, Inc. TASK, a provider of outsourced digital services and next-generation customer experience to fast growing technology companies, today announced that it has acquired heloo, a European provider of outsourced specialized services.

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Founded in 2017, Croatia-based heloo provides digital customer experience solutions to European technology companies with a particularly strong presence in e-commerce and gaming. Its employees support 20 languages across seven additional Eastern European countries, including Bosnia, Serbia, and Slovenia. With its best-in-class omnichannel and remote workforce delivery model, heloo has a track record of delivering double-digit revenue growth. Similar to TaskUs, heloo has high employee satisfaction with a 4.7 Glassdoor score, high client retention, and a strong client-centric culture. heloo's co-founders, Domagoj Makar and Tomislav Plesa, will continue leading the business post acquisition.

The acquisition of heloo enhances TaskUs' European language capabilities, diversifies TaskUs' client mix with referenceable, EU-based clients and helps to scale TaskUs' global operations by expanding further into Eastern Europe. TaskUs will benefit from strong cross-selling opportunities to heloo's clients across Germany, Austria, Switzerland, and Finland, among other countries.

As we advance our mission to help the world's most innovative technology companies represent, protect and grow their brands, we see global expansion as a key driver of our growth, said Bryce Maddock, Chief Executive Officer and Co-Founder of TaskUs. heloo adds depth to our European language offering, in particular German language capabilities. Additionally, heloo diversifies our client mix allowing TaskUs to further expand in key high-growth industries like e-commerce and gaming.

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