Conn's, Inc. and Belk Announce Strategic Partnership to Pilot Store-Within-A-Store Concept

THE WOODLANDS, Texas and CHARLOTTE, N.C., June 01, 2024 (GLOBE NEWSWIRE) -- Conn's, Inc. CONN and Belk today announced a strategic partnership to pilot a store-within-a-store concept in select Belk locations and online at Belk.com beginning later this summer. The new store format, which will launch under a new brand name soon to be announced, will provide Belk customers with access to Conn's complementary home product categories, as well as core differentiators like industry-leading white-glove, next-day delivery.

The store-within-a-store concept will be piloted in 10 to 20 Belk locations in Conn's existing markets and through an e-Commerce experience on Belk.com beginning in the coming months. The stores will feature a name brand assortment of all major Conn's product categories including furniture, home electronics and appliances, and will also include Conn's white-glove, next-day delivery and in-house repair service capabilities. Each store-within-a-store location will range from 10,000-25,000 square feet, depending on the Belk location.

Our partnership with Belk is an exciting opportunity to reach new customers with key differentiators including our high-quality product assortment, next-day delivery and in-house repair service, said Chandra Holt, President and CEO of Conn's HomePlus. Our new store-within-a store pilot will launch under a new brand we plan to introduce in the coming months, reflecting our bold vision that everyone deserves a home they love.

Belk is one of the largest regional department store chains with nearly 300 locations in 16 Southeastern states and a strong e-Commerce presence through Belk.com. Conn's HomePlus is a specialty retailer of high-quality home goods with over 160 locations in 15 states and best-in-class distribution, logistics and in-house repair service capabilities. The geographic overlap of the retailers provides an opportunity to maximize Conn's unique distribution capabilities in existing markets to serve new customers at Belk.