2024-08-29 11:00:00 +0300

Marimekko releases capsule collection made with responsible SPINNOVA fiber

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Benzinga
By Globe Newswire

Marimekko Corporation, Press release, 29 August 2024 at 11.00 a.m. EEST

Marimekko releases capsule collection made with responsible SPINNOVA fiber

Marimekko and Finnish sustainable textile material company Spinnova present their capsule collection, which contains the first ever commercially available printed products made using responsible SPINNOVA fiber. The capsule collection combines Spinnova's innovative technology with Marimekko's art of printmaking. The collection is a step toward Marimekko's ambition that in the future, timeless and sustainable products will be made in balance with the environment, in line with the principles of the circular economy. The capsule includes a denim-inspired smart utility overshirt, a pair of trousers and a tote bag, all with the iconic Unikko (poppy) print by Maija Isola from 1964.

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This capsule represents the first ever printed products made using SPINNOVA fiber blend that are commercially available. The denim-like material blend consists of approximately 20 percent SPINNOVA fiber. The rest of the blend is cotton, of which about 70 percent is organic cotton. Spinnova's innovative textile fiber is made of certified wood sourced from responsibly managed forests and is fully recyclable. According to a study by Spinnova, the production of SPINNOVA fiber consumes approximately 99.9 percent less water in comparison to conventional cotton. Spinnova uses zero harmful chemicals in the production of the fiber.

The key to the success of this collaboration has been the truly close working relationship between both brands. Today, we are proud to present results of this work the capsule collection of Marimekko and Spinnova with the first ever printed commercially available products made using SPINNOVA fiber. What has motivated us both throughout this journey is the shared desire to address the environmental impacts of the fashion and textile industry. The new capsule is one step towards our goals. Marimekko's design philosophy is based on creating timeless design that brings joy for generations to come. It was a natural choice to partner with Spinnova thanks to its sustainability potential, and partnerships with the likes of Spinnova play a vital role in achieving our ambitious sustainability goals as a company, says Suvi-Elina Enqvist, Head of Innovation Works at Marimekko.

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