MANSCAPED Launches in Woolworths Stores Across Australia

Leading Global Men's Grooming Brand Expands Australian Retail Presence, Debuting in Grocery Giant

MANSCAPED, the global men's grooming company and lifestyle consumer brand, today announces its launch in more than 800 Woolworths locations across Australia, furthering its retail footprint in the land down under. The partnership seamlessly aligns with Woolworths' dynamic retail platform which boasts a rapidly growing personal care department committed to delivering premium men's hygiene and wellness products. Beginning this month, MANSCAPED is proud to offer customers a selection of its core collection that they can rely on to maintain their wool, expertly groom head-to-toe, and be beach-ready for the quickly approaching summer season.

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MANSCAPED brings its core products to Australian grocery giant, Woolworths. (Photo: Business Wire)

As we continue to rapidly grow our omnichannel business, this partnership with Woolworths brings the best of our products to a widespread market of contemporary men and MANSCAPED early adopters since launching in Australia in 2020, said Paul Tran, Founder and CEO of MANSCAPED.