Williams-Sonoma (WSM) Adds Services to Business to Business

Williams-Sonoma, Inc. WSM introduced new corporate gifting and custom merchandise services to its Business to Business offerings.

Customers can shop from Williams-Sonomas entire range for any customized gifting/branded merchandise needs. The respective experts will guide customers through the order process and assist with the delivery and fulfillment experience. The companys in-house design capabilities will help customers to work with product design teams on tailored solutions to create unique and memorable gifts.

Senior vice president of Business to Business, WSM, Josie Driscoll, stated, Having a dedicated team to help our customers create memorable gifts and custom merchandise is an exciting expansion of the services we provide to our existing customer base and also opens up an opportunity to engage with new business customers. We look forward to collaborating with event planners on custom party favors, human resource teams on designing awards and incentive programs and creating custom merchandise for both large corporations and small businesses.

Williams-Sonomas shares increased 3.57% on Sep 28, post news release.

Product Innovation, Marketing & Digitalization Bode Well

Williams-Sonoma is a highly customer-centric company and focuses on enhancing customer experience through technological innovation as well as operational improvement. Also, technological and new product innovation helps it enhance customer engagement. Its new offerings will enhance its portfolio of brands that offers endless options to create memorable gifting experiences.